Most popular Top 10 phone brands in the world

Apple leads the global smartphone market with an 18.7% share, driven by strong demand for the iPhone 16 series, especially in emerging markets like India and Japan. Samsung follows closely with 18.0%, excelling with its Galaxy S25 and A-series models. Xiaomi holds 13.6%, offering high-spec smartphones at competitive prices, appealing to budget-conscious consumers. Transsion (8.6%) dominates in Africa and South Asia with affordable devices. OPPO (8.5%), including OnePlus, thrives in Asia and Europe with its camera innovations. vivo (8.2%) continues strong growth in China and Southeast Asia. Huawei, despite trade restrictions, maintains a 5% share with its innovative Mate XT trifold phone. Realme, at 3%, focuses on budget-friendly feature-rich devices, while Lenovo (2.5%) leverages its PC brand presence. Honor (2%) is expanding steadily in Europe and Asia with affordable yet high-performance smartphones.





1. Apple – 18.7% market share

Despite a slight decline in shipments, Apple maintains its leadership, driven by strong demand for the iPhone 16 series, particularly in emerging markets like India and Japan.

2. Samsung – 18.0% market share

Samsung holds a close second position, with its Galaxy S25 series and A-series models performing well across various markets.

3. Xiaomi – 13.6% market share

Xiaomi continues its upward trajectory, offering high-specification smartphones at competitive prices, appealing to cost-conscious consumers globally.

4.Transsion (Tecno, Infinix, Itel) – 8.6% market share

Transsion has solidified its position in emerging markets, particularly in Africa and South Asia, by providing affordable smartphones tailored to local needs.

5.OPPO (including OnePlus) – 8.5% market share

OPPO, along with its sub-brand OnePlus, maintains a strong presence in Asia and Europe, focusing on camera innovations and sleek designs.

6. vivo – 8.2% market share

vivo has seen significant growth, especially in China and Southeast Asia, by emphasizing camera capabilities and competitive pricing.

7.Huawei – 5% market share

Despite facing challenges due to trade restrictions, Huawei continues to innovate, notably with its Mate XT trifold phone, and maintains a strong domestic market in China.

8.Realme – 3% market share

Realme appeals to budget-conscious consumers with feature-rich smartphones, gaining popularity in markets like India and Southeast Asia.

9.Lenovo (including Motorola) – 2.5% market share

Leveraging its strong brand presence in the PC market, Lenovo continues to make strides in the smartphone segment, focusing on innovation and design.

10.Honor – 2% market share

Honor has been expanding its global footprint, offering a range of smartphones that balance performance and affordability, particularly in Europe and Asia.

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